Your customer journeys are fragmented across channels and platforms, but traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.
People-Based Attribution stitches all of these identity fragments back together. The result: a single, deduplicated persona for each of your actual human customers, available to reference across every channel and platform for accurate measurement and personalized user experiences.
- Branch Matching Overview
- Branch Attribution Logic & Settings
- Re-engagment Attribution Logic & Settings
- Advertising Identifiers for Attribution
- Comparing Installs to Apple iTunes & Google Play
Data Mapping & Formatting¶
Starting with Branch¶
Agency & Ad Partner Access¶
- Granting Access to Your Branch Account
- Agency/Partner Invitation Process
- Viewing Agency/Partner Settings
- Agency/Partner Functionality in App View