Facebook App Invites


No longer supported by Facebook

Please note that Facebook has notified us that they no longer plan to support deferred deep linking for Facebook App Invites. We have observed that it still works but with a few side effects (a referred user continue to receive deep link data for 24-48 hours after accepting invites) and may stop working entirely in the future. Use at your own risk.

Set Up

Authenticate Branch with Facebook

In order for Branch to work with Facebook App Invites, you must first allow Branch to access your Facebook app information.

  1. Log in to Facebook, navigate to developers.facebook.com/apps and choose your app. You'll need the App ID and App Secret.


  1. On the Branch Dashboard, go to Link Settings and scroll down to 'Authenticate for Facebook Install Ads'. Enter your App ID and App Secret from Facebook.


  1. Press 'Authenticate'.

Every Branch link automatically handles both fresh installs for new users and opens for users who already have the app. You simply need to insert it into the Facebook App Invite dialog.

  • Objective-C

    #import "BranchUniversalObject.h"
    #import "BranchLinkProperties.h"
    #import <FBSDKShareKit/FBSDKShareKit.h>
  • Swift 3

    In the Bridging Header, add the following:
    #import "Branch.h"
    #import "BranchUniversalObject.h"
    #import "BranchLinkProperties.h"
    #import "BranchConstants.h"
    #import <FBSDKShareKit/FBSDKShareKit.h>

Create a BranchUniversalObject containing details about the user who is initiating the App Invite.

  • iOS - Objective-C

    BranchUniversalObject *branchUniversalObject = [[BranchUniversalObject alloc] initWithCanonicalIdentifier:@"user/12345"];
    branchUniversalObject.title = @"Check out my app!";
    branchUniversalObject.contentDescription = @"Your friend Zack has invited you to check out my app";
    branchUniversalObject.imageUrl = @"https://example.com/monster-pic-12345.png";
    [branchUniversalObject addMetadataKey:@"userId" value:@"12345"];
    [branchUniversalObject addMetadataKey:@"userName" value:@"Zack Zuckerberg"];
  • iOS - Swift 3

    let branchUniversalObject: BranchUniversalObject = BranchUniversalObject(canonicalIdentifier: "user/12345")
    branchUniversalObject.title = "Check out my app!"
    branchUniversalObject.contentDescription = "Your friend Zack has invited you to check out my app"
    branchUniversalObject.imageUrl = "https://example.com/josh-profile-pic-12345.png"
    branchUniversalObject.addMetadataKey("userId", value: "12345")
    branchUniversalObject.addMetadataKey("userName", value: "Zack Zuckerberg")
  • Android - Java

     BranchUniversalObject branchUniversalObject = new BranchUniversalObject()
                    .setTitle("Check out my app!")
                    .setContentDescription("Your friend Zack has invited you to check out my app!")
                    .addContentMetadata("userId", "12345")
                    .addContentMetadata("userName", "Zack Zuckerberg");

Then define the properties of the link. In the example, our properties reflect that this is an App Invite shared via Facebook:

  • iOS - Objective-C

    BranchLinkProperties* linkProperties = [[BranchLinkProperties alloc] init];
    linkProperties.feature = @"App Invite";
    linkProperties.channel = @"Facebook";
  • iOS - Swift 3

    let linkProperties: BranchLinkProperties = BranchLinkProperties()
    linkProperties.feature = "App Invite"
    linkProperties.channel = "Facebook"
  • Android - Java

    LinkProperties linkProperties = new LinkProperties()
                   .setFeature("App Invite");

Lastly, trigger the invite!

  • iOS - Objective-C

    [branchUniversalObject getShortUrlWithLinkProperties:linkProperties andCallback:^(NSString* url, NSError* error) {
        if (!error && url) {
            FBSDKAppInviteDialog* inviteDialog = [FBSDKAppInviteDialog new];
            if ([inviteDialog canShow]) {
                inviteDialog.content =[[FBSDKAppInviteContent alloc] init];
                inviteDialog.content.appLinkURL = [NSURL URLWithString:url];
                inviteDialog.content.appInvitePreviewImageURL = [NSURL URLWithString:@"https://s3-us-west-1.amazonaws.com/host/zackspic.png"];
                [inviteDialog show];
  • iOS - Swift 3

    branchUniversalObject.getShortUrl(with: linkProperties) { (url, error) in
        if (error == nil) {
            var inviteContent: FBSDKAppInviteContent = FBSDKAppInviteContent()
            inviteContent.appLinkURL = NSURL(String: url)!
            inviteDialog.content = inviteContent
            inviteDialog.delegate = self
  • Android - Java

    branchUniversalObject.generateShortUrl(this, linkProperties, new BranchLinkCreateListener() {
        public void onLinkCreate(String url, BranchError error) {
            if (error == null && AppInviteDialog.canShow()) {
                AppInviteContent content = new AppInviteContent.Builder()
                AppInviteDialog.show(this, content);

Then use the Facebook SDK's AppInviteDialog method (documentation here for iOS) and (documentation here for Android) to show the App Invite dialog:

  • Objective-C

    // add these methods in if you extend your sharing view controller with <FBSDKAppInviteDialogDelegate>
    - (void)appInviteDialog:(FBSDKAppInviteDialog*) appInviteDialog
     didCompleteWithResults:(NSDictionary*) results {
        [[Branch getInstance] userCompletedAction:BNCShareCompletedEvent];
        NSLog(@"app invite dialog did complete");
    - (void)appInviteDialog:(FBSDKAppInviteDialog*) appInviteDialog
           didFailWithError:(NSError*) error {
        NSLog(@"app invite dialog did fail");
  • Swift 3

    func appInviteDialog(appInviteDialog: FBSDKAppInviteDialog!, didCompleteWithResults results: [NSObject : AnyObject]!) {
        print("Complete invite without error")
    func appInviteDialog(appInviteDialog: FBSDKAppInviteDialog!, didFailWithError error: NSError!) {
        NSLog("Error in invite \(error)")

View Data

The Quick Links page on the Branch dashboard shows the performance of each individual link. You can find your link listed in the table with a quick summary of the total clicks and installs.


Facebook prevents Branch from measuring the number of clicks for App Invites, so all click counts will be inaccurate.


To view more details stats, click the small button that looks like a bar chart on the far right. Note that these stats are limited to the date range at the top. You can expand the range if you'd like.



Show personalized welcome screen

Since you used a Branch link for the URL in the App Invite, you can use Branch to determine if a new user came from an existing app user, and show a personalized welcome.


  • iOS - Objective-C

    - (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions
        [[Branch getInstance] initSessionWithLaunchOptions:launchOptions
                                andRegisterDeepLinkHandler:^(NSDictionary *params, NSError *error) {
            if (!error && params) {
                if ([[params objectForKey:@"+clicked_branch_link"] boolValue]) {
                    // show personal welcome
        [[FBSDKApplicationDelegate sharedInstance] application:application
        return YES;
  • iOS - Swift 3

    func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplicationLaunchOptionsKey: Any]?) -> Bool {
        branch.initSession(launchOptions: launchOptions, automaticallyDisplayDeepLinkController: true, deepLinkHandler: { params, error in
            if error == nil, let params = optParams {
                if (params["+clicked_branch_link"]) {
                    print("new session was referred by %@", params["referring_user_name"])
                    // show personal welcome view controller
        let permissions = ["public_profile", "user_friends", "publish_actions"]
        FBSession.openActiveSessionWithPublishPermissions(permissions, defaultAudience: FBSessionDefaultAudience.Everyone, allowLoginUI: true)
        return true
  • Android - Java

    protected void onStart() {
        Branch branch = Branch.getInstance(getApplicationContext());
        branch.initSession(new BranchReferralInitListener(){
            public void onInitFinished(JSONObject referringParams, BranchError error) {
                if (referringParams.getBoolean("+clicked_branch_link")) {
                    Log.i("MyApp", "new session was referred by " + referringParams.getString("referring_user_name"));
                    // show personal welcome view controller
        }, this.getIntent().getData(), this);
    public void onNewIntent(Intent intent) {


If Facebook is having trouble reading the AppLinks from the Branch link, you might see this message while trying to test out the flow. This means that there is something corrupted in the OG tags causing Facebook to not parse it.


Re-scrape OG tags

You can test the OG tags using the OG tag tester tool provided by Facebook:

  1. Paste the Branch Link into the Input URL box.
  2. Click on the Show existing scrape information button.
  3. Examine errors regarding App Links from the output window.
  4. Click on the Fetch New Scrape Information button. This last step typically resolves this problem if you are certain that your Branch Link Settings are correct.


You can further automate the rescraping process by using this command after you create a new link and before you use it for any ads:

curl --insecure "https://graph.facebook.com/?id=[YOUR-URL-TO-SCRAPE]&scrape=true"

Continued OG Problems

  1. Examine your Link Settings and ensure that for all platforms (for which an app is available), that a URI scheme and a link to the app in the Play/App Store is configured. If you are using a Custom URL for your iOS Redirect, then you need to append ?id[10-digit App Store ID] to the URL. This is necessary in order to fully generate the App Links and OG tags that the Facebook scraper expects to find.
    • For example, if your App Store URL is https://itunes.apple.com/us/app/my-app-name/id1234567890, then your Custom URL value should be https://example.com?id1234567890
  2. If errors from the output window pertain to OG tags i.e. missing title, description etc. then examine link OG tags by appending ?debug=true to the end of your link.
  3. If you haven't set OG tags on a per link level, then please check your Dashboard's global Social Media Display Customization settings from the Link Settings page.

Known issue with App Restrictions

A bug exists within the Facebook system that prevents App Links from being read by the robot if you change any of these values from the defaults in your Advanced Facebook App Settings tab. Please make sure the following values are set:

  • Contains Alcohol is set to No
  • Age Restriction is set to Anyone (13+)
  • Social Discovery is set to Yes
  • Country Restricted is set to No

It has to look like this exactly: image

IP Whitelist

Because Branch has a large distribution of API servers that will be making requests to Facebook on behalf of your app, you cannot have an IP whitelist in your Facebook advanced settings and still have this integration work. Please remove any IPs from this setting if they are present.

Facebook Authentication Issues

If you are having trouble authenticating with Facebook, there are a few things you can check.

Check App ID and App Secret

Be sure you have the correct App ID and App Secret. This is the number one source of issues.

Embedded App Secret

If you have entered the correct App ID and Secret but are still getting issues, it may be related to how you are using your Secret. Visit the Settings > Advanced page on Facebook and check that you don't have the toggle enabled for "Is your App Secret embedded?" You will only have this option if you have enabled "Native or desktop app?" on this page.

If you have enabled "Native or desktop app", then your advanced options should appear like the following: