The Branch partnership with Appboy provides a push-button way to deliver Branch installs and attributions to your Appboy dashboard. This allows you to analyze your users coming in from Branch deep linked campaigns.

At this time, our integration only applies to the iOS platform.

How it works

We have built a custom integration to automatically send all Branch install data to Appboy without any extra work on your side (besides integrating both SDKs). Simply click a button, and you'll be good to go!

How do we differentiate Appboy and Branch installs?

We rely on a Branch link being clicked, which leads to an install. This sets an internal boolean that an install came from Branch.



Get the Appboy API key

  1. On the Appboy dashboard, navigate to the App Settings section, and click 3rd Party Integrations.
  2. From there, grab your API key (this will be the same for all attribution partners listed on the page).

Configure the Branch Dashboard

  1. On the Branch Dashboard (, navigate to the Integrations page.
  2. Locate Appboy and choose Enable.
  3. If you have not yet entered billing information, please do so now.
  4. Enter your Appboy iOS API Key and hit Save.



What Branch sends to Appboy

Branch Analytics Tag Appboy Data Placeholder Tag
Campaign campaign
Channel adgroup