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Cheetah Digital Marketing Suite

Configure your ESP

Set up an additional click tracking domain

Request a new RTS domain from your Account team. The RTS domain (typically a sub-domain on your actual domain) should be the same name used in the subsequent step of creating a CNAME record.

Tell us your click tracking domain

Once you have a custom tracking domain, enter it on the Configure ESP step of email onboarding. On Done click, an AASA file - required for Universal Links - specific to that domain will be generated.

Point the click tracking domain to Branch

To enable deep links, the click tracking domain (RTS Server) must point to Branch. This way Branch can proxy requests from the custom click tracking domain through to Cheetah Digital Marketing Suite.

Pointing the click tracking domain to Branch is very easy. All you need to do is to add a CNAME record and point the click tracking domain to

You can check the CNAME setting using this DNS verification tool.

Apple recognizes the click tracking domain as a Universal Link, and opens the app immediately without opening the browser. Once the app has opened, Branch will collect the referring URL that opened the app (at this time, it will be the click tracking URL). Inside the app, Branch will automatically “click” the link, registering the click with Cheetah Digital Marketing Suite, and returning the Branch link information to the Branch SDK inside the app. This information is then used to deep link the user to the correct in-app content.

Technical setup

Integrate the mobile SDKs

This guide requires you to have already integrated the Branch SDK into your app: - iOS - Android

Contact your Branch Account Manager or at any time for assistance with the setup steps.

Add your click tracking domain to your Associated Domains

To enable Universal Links on your click tracking domain, you'll need to add the click tracking domain to your Associated Domains entitlement.

  1. In Xcode, go to the Capabilities tab of your project file.
  2. Scroll down and enable Associated Domains if it is not already enabled.


  3. Copy your click tracking domain from the email you received from Branch, or retrieve it from your ESP's settings.

  4. In the Domains section, click the + icon and add your click tracking domain. For example, if your click tracking domain is, add an entry for


Having trouble or new to Universal Links?

Follow these instructions for more details on enabling Universal Links in the Branch dashboard and in Xcode.

iOS: Add the following code inside the deepLinkHandler code block in application:didFinishLaunchingWithOptions

[branch initSessionWithLaunchOptions:launchOptions
        ^ (BranchUniversalObject *BUO, BranchLinkProperties *linkProperties, NSError *error) {

            if (linkProperties.controlParams[@"$3p"] &&
                linkProperties.controlParams[@"$web_only"]) {
                NSURL *url = [NSURL URLWithString:linkProperties.controlParams[@"$original_url"]];
                if (url) {
                        //Open the WebView using url string

Android: Add the following code inside protected void onStart()

if (linkProperties != null && !TextUtils.isEmpty(linkProperties.getControlParams().get("$web_only"))&& !TextUtils.isEmpty(linkProperties.getControlParams().get("$3p"))) {
   String webOnlyParam = linkProperties.getControlParams().get("$web_only");
   String is3pParam = linkProperties.getControlParams().get("$3p");
   if (!TextUtils.isEmpty(webOnlyParam) && !TextUtils.isEmpty(is3pParam)) {
       if (Boolean.parseBoolean(webOnlyParam)) {
           String url = linkProperties.getControlParams().get("$original_url");

          //Open the WebView using url string

Ongoing Execution

Add the deep links markup to your links in the email to separate web links from deep links: - Every link with a $web_only=true tag will direct users to the web page:

<a href="$web_only=true">Link to your web page</a>
- Every link with a $deep_link=true tag will direct users to the app:
<a href="$deep_link=true">Link to your app</a>



  • CNAME records of your custom click tracking domain will need to point to Branch in order to properly deep link on all platforms
  • A CNAME is a type of DNS record that maps an alias name to a true or canonical domain name and is as simple as a subdomain web redirect
  • CNAME does not affect your original NS records or IP warming