Google Adwords Overview¶
With Branch, you can put deep links in every type of Google AdWords campaign, improving conversion rates and letting you measure the impact of your campaigns on mobile.
The Google AdWords interface can be confusing so we've created a guide to help you find the right documentation. The new AdWords interface (released in beta in May 2017) still follows roughly the same campaign creation flow. We'll update this page as needed if the campaign creation flow is updated, or new ad types are supported.
This documentation supports the following Google Campaign types:
|Google Campaign||Campaign Type/Objective||Branch Documentation Link||Branch Ad Format|
|Search Network||Mobile app engagement||link||App Only: Engagement|
|Search Network||Standard||link||Cross-platform Search|
|Search Network||Dynamic Search Ads||link||Cross-platform Search|
|Display Network||Engage with your mobile app||link||App Only: Engagement|
|Display Network||Others (Visit your website, Influence, etc.)||link||Cross-platform Display|
|Video||Mobile App Installs||link||App Only: Install|
|Universal App Campaigns||Universal App Campaigns||link||App Only: Install|
For setup instructions for Adwords Conversion tracking with Branch check out Google Conversion Setup.