Facebook Ads Overview


Branch links can be used together with Facebook ads, allowing you to track ad-driven installs on the Branch dashboard and deep link those new users directly to content the first time they open your app. Refer to Facebook's Ad Guide to learn more.

Facebook's Ad Platform supports numerous campaign types and a shared set of advertisement formats. To help you navigate Facebook's Advertisement Platform we created this guide detailing how to use Branch links in all major Facebook ad types.

This documentation supports the following Facebook Ad Campaigns:

Facebook Campaign Category Campaign Type/Objective Branch Documentation Link Branch Ad Format
Awareness Brand Awareness link Cross-platform Display
Awareness Reach link Cross-platform Display
Consideration Traffic link Cross-platform Display
Consideration App Installs link App Only: Installs
Consideration Video Views link Cross-platform Display
Consideration Lead Generation link Cross-platform Display
Conversion Conversions link Cross-platform Display
Conversion Product Catalogue Sales link Cross-platform Product Links