Facebook Ads Overview¶
Branch links can be used together with Facebook ads, allowing you to track ad-driven installs on the Branch dashboard and deep link those new users directly to content the first time they open your app. Refer to Facebook's Ad Guide to learn more.
Facebook's Ad Platform supports numerous campaign types and a shared set of advertisement formats. To help you navigate Facebook's Advertisement Platform we created this guide detailing how to use Branch links in all major Facebook ad types.
This documentation supports the following Facebook Ad Campaigns:
|Facebook Campaign Category||Campaign Type/Objective||Link users to||Branch Documentation Link||Branch Ad Format|
|Awareness||Brand Awareness||Web||link||Cross-platform Display|
|Consideration||Traffic||Web or App||link||Cross-platform Display|
|Consideration||App Installs||App||link||App Only: Installs|
|Consideration||Video Views||Web||link||Cross-platform Display|
|Consideration||Lead Generation||Web *||link||Cross-platform Display|
|Conversion||Conversions||Web or App||link||Cross-platform Display|
|Conversion||Product Catalogue Sales||Web or App||link||Cross-platform Product Links|
(*) Facebook has indicated that links are not supported in all placements.
We also have a document with FAQs and Advanced Options for Facebook Ads. We recommend starting with one of the guides above, then jumping into the FAQ and Advanced Options when you have questions or need to troubleshoot.