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Facebook Ads Overview



Branch links can be used together with Facebook ads, allowing you to track ad-driven installs on the Branch dashboard and deep link those new users directly to content the first time they open your app. Refer to Facebook's Ad Guide to learn more.

Facebook's Ad Platform supports numerous campaign types and a shared set of advertisement formats. To help you navigate Facebook's Advertisement Platform we created this guide detailing how to use Branch links in all major Facebook ad types.

This documentation supports the following Facebook Ad Campaigns:

Facebook Campaign Category Campaign Type/Objective Link users to Branch Documentation Link Branch Ad Format
Awareness Brand Awareness Web link Cross-platform Display
Awareness Reach Web link Cross-platform Display
Consideration Traffic Web or App link Cross-platform Display
Consideration App Installs App link App Only: Installs
Consideration Video Views Web link Cross-platform Display
Consideration Lead Generation Web * link Cross-platform Display
Conversion Conversions Web or App link Cross-platform Display
Conversion Product Catalogue Sales Web or App link Cross-platform Product Links

(*) Facebook has indicated that links are not supported in all placements.

We also have a document with FAQs and Advanced Options for Facebook Ads. We recommend starting with one of the guides above, then jumping into the FAQ and Advanced Options when you have questions or need to troubleshoot.