Universal Ads Basics
This guide will walk you through how to setup your campaigns using Branch Universal Ads and track ad conversions across every device, platform, and channel.
Ads is a premium product priced on Monthly Active Users. Sign up for the Ads product to enable this functionality.
Branch SDK Required
Before enabling the partner integration, please make sure you've implemented the Branch SDK in your application. This is required to ensure deep linking and attribution. We also highly recommend implementing event measurement and passing event metadata to your partner.
Enabling the Integration¶
- Visit the Ads page on the Branch dashboard.
- Select Partner Management from the sidebar.
- Search for your
Universal Ads Partner.
- Select Ad Partner Name and hit
Save & Enable.
Providing Account Credentials
Not all integrations require providing account credentials. When prompted to, enter any credentials that may be required, and click
Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner. You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created. You can also edit postbacks if there's additional data you really need to pass along to your ad partner.
Creating an ad link¶
Once you've enabled an integration it's time to create a tracking link.
First, select an ad format. For App Install or App Engagement campaigns you'll want to select the
App Onlyformat. For Search or Display campaigns where the user should go to web if they don't have the app, then you should select Cross-Platform Searchor Cross-Platform Display. Product Linksare for shopping or dynamic remarketing campaigns and will take you to create a Deep Linked Product Feed.
At this point you need to name your link. Select something that will make it easy to find if you need it later. Your Ad Format and Ad Partner should be selected already, but feel free to choose one if they aren't. It's important that you select the right Ad Partner for analytics later on. Click
Configure Optionsto continue.
This is your chance to add deep link data and analytics tags. Analytics tags are important for later segmentation, so click the
Analyticssub tab to add a Channel and Campaign value.
Set Analytics tags
It's easier to slice your data in our analytics platform if you properly assign analytics parameters to your link.
Channelsgenerally correspond to ad networks, and Campaignscorrespond to marketing initiatives that you're launching. For example: Channel: "YouTube", Campaign: "Summer 2017 Shoe Discounts."
Links Created by Agency Users
When an Agency users saves an ad link/Journey/Quick Link, that ad link/Journey/Quick Link is associated with that Agency via a unique agency_id that is included as a key-value in deep linking setup.
Create Link Now, and you have your tracking link! Take this link and give it to your Ad Partner's Account Manager or paste it into the tracking section of your campaign yourself.
Viewing Your Data¶
The Ads Analytics Page on the Branch dashboard provides an interactive time series graph and table to view the performance of your Ad campaigns:
- Easily interact with your Analytics data breakdown and compare aspects of your Ad campaigns' performance by using the
Compare bybutton to add a parameter to split the data displayed data by.
- You can also use the
Add Filter +button to refine the data displayed to gain deeper insight into the performance of your Ad campaigns.
On the top right side of the table you can find a download button to retrieve the chart's content as a CSV file. For more info about Ads Analytics refer here.
Please refer to our Advanced Universal Ads guide for advanced options when enabling a Universal Ads partner.